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- 3 Live PME Cake Decorating Competitions at the show!
- Live demonstrations in The Cake Decorators Kitchen
- Meet the editorial team from Cake Craft & Decoration Magazine
- Demonstrations - including international guest Alan Tetreault from the USA
- International Exhibitors
- Taste-of-Sugar Hands-on Workshop
- Authors Area with Maisie Parrish, Tal Tsafrir and Alan Dunn
- Competition classes for all abilities
- Judges Forum Sunday morning
1100 until 1300 in the competition area. - Pre-bookable Demonstration Programme
- Competition & College displays
- All the latest cake decorating products and accessories
Event Organisers ICHF, together with Cake Craft and Decoration Magazine and the British Sugarcraft Guild work to bring you the very best in cake decoration to enjoy with experts from home and abroad showing you all the latest creations and finishing touches for your cakes.
Cake International has grown massively in popularity over the past few years and we are pleased to announce that Cake International will not only be extended to be a 3 day show for 2010, but will also be the biggest show ever staged. (All exhibitors, displays, competition pieces and features will be there on all 3 days)
International Exhibitors
Jem Cutters from South Africa
MS Products from Brazil
Fiesta Cakes, Cakes n Supplies by Ximena
and Cake Connection - all from the USA
CI Rosgar EU from Columbia
Marcela Capo from Argentina
Supplies For Every Project
There will be over 90 exhibitors selling all the very latest cake decorating supplies and products with an array of cutters, moulds, hand tools, mats, cold porcelain and equipment, boards, stencils, sugarpaste, chocolate, ribbons, veiners, books and much more. There is something for everyone, from beginners to the expert sugarcraft artists.
Cake Craft and Decoration Magazine
The editorial team from Cake Craft & Decoration Magazine led by Editor Julie Askew will again be supporting the show, displaying cakes from the magazine over the past year. The team are always on hand to offer lots of tips and advice and answer all those burning questions!
Authors Area
Come and meet authors and cake decorators Tal Tsafrir, Alan Dunn & Maisie Parrish who will all be demonstrating at the show and signing copies of their books. Here is your chance to meet them and ask all those questions you have wanted to ask and discover their top tips and ideas!
The Cake Decorators Kitchen
The Cake Decorators kitchen is organised by
and is sponsored by 
. Demonstrators Elaine Haines and Lisa Slatter will be in the Cake Decorators Kitchen each day of the show with lots of mouth watering demonstrations. Click here for Timetable
A Taste of Sugar
A hands-on, drop-in workshop with Dawn Gemmell and her team from University College Birmingham who will be offering a workshop especially designed for newcomers and juniors to the craft
British Sugarcraft Guild
Members of the British Sugarcraft Guild will be on hand throughout the show with a selection of BSG goods on sale. Guild experts will be offering free advice on various aspects of sugarcraft, plus displays from around the regions, membership area, dedicated competition classes, plus the popular Demonstration Forum hosted by industry celebrities. Full details of the Demonstration Forum will be available here shortly.
Birmingham Regional British Sugarcraft Guild - Tropical Rainforest Display
The British Sugarcraft Guild Birmingham Group, who are celebrating their 25th anniversary this year, are working on a sugarcraft Tropical Rainforest featuring a large coloured parrot with wings out-stretched. Click here to find out more.Don't miss it!
Ellen's Creative Cakes
Read about Ellen's Creative Cakes coach journey from Holland to Cake International 2009 with their competing cakes on board! The group are planning to come to this year's show and will be bringing a display of their cakes for visitors to see! (adjacent to the Catering & Seating area)
Judges Forum
To enable you to understand how the judges have arrived at their decisions they will be available to discuss your results on Sunday morning from 1130 until 1300 in the competition area.
Truly Scrumptious Designer Cakes Ltd
Paul Bradford from Truly Scrumptious will be demonstrating his Dragon Cake at the show. Click here to find out more about Paul Bradford and Truly Scrumptious or watch Paul teaching Italian students on this short 3:24 video.
Supported by:
HOBBYCRAFTS is the registered trade mark of the Hobbycraft Group Ltd.