Exhibitions play a vital role in the marketing mix of many companies because of the array of benefits they offer, representing a targeted marketplace in a single place and time – bringing together suppliers, buyers, purchase influencers, consultants and the media – exhibitions are an incredibly versatile marketing medium.
If you need to launch new products, generate media coverage, build brand awareness, generate leads and retain existing customers, exhibitions let you do it all - in one bold stroke.
In business your most valuable commodity is time – which is why exhibitions work for both the exhibitor and visitor. It allows the visitor to see the latest products before general release as well as compare products on a similar line, trial out products in workshops and attend Business Seminars on Hot Topics and How To’s. When visitors dedicate their time visiting a show it says they’re motivated and that they have a reason to be there - it says they’re serious buyers in active buying mode.
This is the power of exhibitions: no other medium concentrates your efforts on the most active buyers in your market at any given time. When it comes to the total quality of a marketing interaction, nothing compares to an exhibition.
ICHF constantly strive to bring their show visitors the latest ideas in the world of crafts, with unique gifts for the home and that special friend. There are always exciting displays to inspire and free Demonstrations and Talks to inform, PLUS all the supplies needed for all the favourite craft activities and new ones to the market as well.
With the continuing interest in creative crafts still growing, the future looks good for ICHF, whose experience in the textile field is unrivalled by any other exhibition organiser.
For more information on exhibiting at one of our shows please call us on 01425 272711 or email firstname.lastname@example.org.
This area contains resources for Exhibitors including .zip files of booking forms and show information, plus high res show logos and 'See us at the show' website banners for exhibitors' own websites.
Click on a logo to view the files available for download.
Show Booking Forms can be faxed back (01425 279369) or posted back to:
ICHF, Dominic House, Seaton Road, Highcliffe, Dorset BH23 5HW